DJI青少品类SIS系统规划设计

CONVERSE YOUTH CATEGORY SIS SYSTEM PLANNING AND DESIGN

2019年10月,CONVERS杭州西湖概念店落成KERNEL以主题板块划分产品系列和功能分区,空间整体设计元素以潮流、休闲、美式街头文化为基调第一售卖空间以鞋墙和潮流区为品牌视觉点,潮流区营造孩子们的秘密基地错落的台阶结合模特组团,丰富空间的层次,墙面配以涂鸦墙释放天性,通道直通试衣间,满足多功能需求。中场道具以组团方式全方位展示产品系列和套系。

IN OCTOBER 2019, CONVERS HANGZHOU WEST LAKE CONCEPT STORE WAS COMPLETEDKERNEL DIVIDES THE PRODUCT SERIES AND FUNCTIONAL PARTITIONS BY THEMETHE OVERALL DESIGN ELEMENTS OF THE SPACE ARE BASED ON THE TREND, LEISURE AND AMERICANSTREET CULTURE.

THE FIRST SALES SPACE TAKES THE SHOE WALL AND THE TREND ZONE AS THE BRAND’S VISUAL POINTTHE TREND ZONE CREATES A SECRET BASE FOR CHILDREN.STAGGERED STEPS COMBINED WITH MODEL GROUPS, ENRICH THE LEVEL OF SPACE, THE WALL ISEQUIPPED WITH GRAFFITI WALLS TO RELEASE NATURE, AND THE CHANNEL LEADS DIRECTLY TO THE FIT.TING ROOM TO MEET MULTLFUNCTIONAL NEEDS. THE MIDFIELD PROPS DISPLAY THE PRODUCT SERIESAND SETS IN A COMPREHENSIVE WAY.